A practical example
Someone searching for a service you offer can see an ad that takes them to its dedicated page. We review which searches spend money and which bring relevant enquiries.
Google Ads
Show ads to people looking for products or services like yours.
What we do for you
We set up and manage Google Ads campaigns: search terms, ads, audience settings, budget and landing pages. We track useful actions, such as enquiries or purchases, when measurement has been configured and consent requirements are met.
Discuss a project
When it is useful
The advertising budget is paid to Google and is separate from our management fee. Enquiries and sales are not guaranteed; performance depends on demand, competition, offer and website.
What we can take care of.
Account and opportunity review
Campaign and landing-page planning
Conversion measurement setup
Budget monitoring and optimisation
The specific deliverables are confirmed in your project proposal.
From conversation to delivery.
Start with the right questions.
We define your audience, priorities and practical requirements before proposing a solution.
Bring the right pieces together.
Design and development move together, with clear milestones and feedback throughout the work.
Launch with a plan for what follows.
We test before launch and agree how support, measurement and future improvements will be handled.
FAQ
Your questions. Clear answers.
Is advertising spend included in your fee?
Media spend and agency services are defined separately in the proposal. Account access, billing responsibility and approval limits are agreed before campaigns run.
How are cost and timing defined?
After an initial discussion, we define priorities, deliverables, dependencies and approvals. The proposal sets out the scope, stages and fee before work begins.
Can you work with our existing team?
Yes. We agree roles, system access and communication so responsibilities and coordination are clear.
What do you need to get started?
A description of your goal, the tools you use and the main constraints. You do not need a finished technical specification.
Is an average daily budget a strict daily spending cap?
Not necessarily. Google Ads can spend above an average daily budget on some days, within the applicable billing limits. We explain the selected campaign’s budget rules before launch.
Do we need a dedicated landing page?
It depends on the offer and existing site. A relevant page with a clear next action is important; a separate page is useful when the existing destination cannot support the campaign message well.
Can campaigns run without conversion measurement?
They can, but evaluation becomes more limited. We agree meaningful conversion events and appropriate consent handling before relying on conversion-based reporting or optimisation.
Will paying for ads improve organic rankings?
Advertising and organic search are different channels. We do not present ad spend as a way to purchase organic rankings; each needs its own goals and measurement.